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5 Killer Mistakes – Part 2
5 Killer Mistakes – Part 2

In the last post, we covered the first two of the 5 biggest mistakes you can make in dealing with big fish clients. Today we’ll cover the third and fourth ones: Taking on More Than You Can Handle. When you take on too much, your business can’t keep up and therefore you can easily lose […]

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5 Killer Mistakes – Part 1
5 Killer Mistakes – Part 1

There are 5 big mistakes that will kill a deal with a big fish. They are: Not meeting the client’s expectations Mishandling a client crisis Taking on more than you can handle Putting all your eggs in one basket Up cash creek without a paddle Anyone or a combination of these can not only kill […]

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Keep Up the Momentum
Keep Up the Momentum

In the last post we talked about negotiating with your big fish and how to nurture and build on the relationships you are creating. Today we’ll talk about the power your fish has and how to utilize that for your benefit. One of the most important aspects of this is to keep your cheerleader cheering. […]

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Whose Your MVP?
Whose Your MVP?

In the last post, we talked about making first contact with your prospective big fish and how to make a positive first impression. Today we’re going to talk about feeling out the personality of your prospective big fish to match the right salesperson to the fish. You need to do this in two steps: Profile […]

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The Perfect Bait
The Perfect Bait

In the last post, we talked about how to learn about your big fish and prepare for the first contact you’ll make with them. This first contact is essential to your success. You need to instill confidence in them. They need to know you can fulfill exactly what you are offering on time, at a […]

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